Day Three – 30th November, 2012
Medical Device Market Access Strategies in Emerging Markets
Meeting the needs of payers to achieve emerging market access in the MedTech Arena
Health technology device companies are increasingly turning to emerging markets to accelerate growth.
Budget cuts, ageing populations and an emerging middle class have resulted in opportunities and challenges for medical device manufacturers entering emerging markets.
The primary risks and challenges vary from market to market and present a complex playing field for medical device companies.
Companies that lack a well-planned emerging market chain strategy are at risk of ending up with limited growth and profitability.
Manufacturers with extensive emerging market experience will present case-study examples of successful market-penetration strategies and explore the real potential for further growth.